Recently some businesses have come to see the value of branded crates. For a long time branded crates were mainly used as packaging or transporting options for your brand’s products. But now they are having a huge comeback and can often be used even as decoration or store furniture.
In this article find out more on branded crates – what it is and why you need them in your business too.
Branded crates – what’s that?
Wooden crates can be used in many ways. One of those is as packaging, the other one as a shipping box. Another way is the previously mentioned showcase of your products in the store or a market stall. Whatever your way of using wooden crates may be, branding them is useful as long as the client sees them.
Branding your crates means putting your logo or business name onto the crates. Then, whenever clients see the wooden branded crates, they will remember your brand’s name.
It is a very subtle way of making sure the clients recognize your brand in the future. Therefore you can surely say that branded crates are a part of a marketing strategy. For more pros of branded crates, keep reading.
Why choose branded crates for your business?
There are multiple reasons you should use branded wooden crates in your business. Here are some of them.
Stand out from other brands
Not every brand in the world has thought of branding their crates. Therefore this is a fun and effective way of standing out from the rest – your competitors and other brands. Personalized crates can be very cool looking, especially if it is done right.
It is good to stand out from others. Especially in our fast paced world that keeps moving, new brands are being created every day. It’s best to stand out from them all by customizing even your shipping crates.
For example, ColorWood wooden crates are a perfect way to brand your crates. They are a brand that uses recycled wood and creates boxes and crates for business. They make stands, different kinds of packaging, shipping solutions as well as furniture from crates. How cool is that?
Speak to your audience
The goal of branding your cartes is to win over the heart as well as the mind of the consumer. Your brand must appear in all promotional materials as a result. Additionally, it enables you to interact with your audience and strengthen your brand overall.
Branded crates are ideal. For instance, if you can get your consumers’ attention, you can adorn with a custom-branded wooden crate that will draw them in and make your product stand out. That works especially great if your selling place is a market or a busy store with a lot of people.
Makes sure clients remember the brand
Noticing the brand and the store is good. Trying out and buying the products is also good, however you want to make a long lasting connection with your customers. You want them to remember your brand even when they are already home or about to make their next purchase in the future.
Therefore personalized wooden crates can serve as great reminders. It can be very subtle and unconscious how the clients remember you. Branded crates are once again ideal.
Makes easy to share online
People like sharing good services and sellers to their family, friends and followers. If your brand design is well thought through, your clients will most likely share your products and packaging online too.
Branded crates make it not only beautiful and easy to remember, but also easy to post online. If you also add your business information on the branded crates, you can expect other people to find you more easily. The next step is becoming your clients.
Overall branded crates are a must in today’s business. What do you think?
Display stands are a great tool that helps in marketing. If you have your own business and are planning to sell your products in person rather than online, display stands will be your best friends. Therefore it is crucial to learn the types of display stands available.
In this article we have compiled a list of the most commonly used types of wooden display stands and not only.
The article consists of these kinds of display stands:
But first, let’s find out what is the difference between stands and shelves and what we mean by each one in this article.
Stand VS shelf – what is the difference?
First thing’s first, there is a significant difference between stands and shelves, although their functions can be somewhat similar.
A stand is a piece of furniture used to keep an item at a designated height. A shelf, on the other hand, is simply a piece of flat building material used to hold items. The intended use of an item determines the word used to describe it. So, for example, a bookshelf is a shelf, and a display stand is a stand.
There are many kinds of shelves and stands used in marketing – grocery stores, pop up stores, markets and so on. Each of the stands and shelves have their own purpose when it comes to showing off the product to the customer.
Product display stands
Have you ever visited a store and found yourself staring at a product display stand? These are called POP displays and are a great way to draw attention to your products.
In this part of the article, we’ll explore what product display stand options are available, why they are important, and how to use them effectively.
Retail display stands
Retail display stands are one of the most popular types of fixtures used in retail stores. This makes sense, as fixtures can be an excellent way to increase sales and brand visibility. The products in these display stands can easily be changed according to season and the most popular products.
Retail product display stands can be best explained as standard stands with shelves for all kinds of shops and stores. Products in them are usually visible from several sides, not only from one, as is usual in store shelves, which are more similar to cabinets.
These can be made from all kinds of materials including plastic, paper, wood and so on.
Wooden crate stands
Wooden crate stands are very useful. They allow people to organize their things easily and showcase them to others. However, they take up a lot of space and are difficult to move, which is why many people choose to convert their crates to tables.
These are considered to be quite standard stands with recessed boxes or crates. That way you can easily take the whole crate out one by one, arrange everything and put it back together.
These are of course made out of wood which is a good long term choice. Wood is both timeless and sustainable.
Point of sale product stands
Point of sale product stands are the type of promotional stands that have merchandise marketed right on them. There is usually a promotional text or a whole ad on these kinds of stands.
Point of sale product stands are a great way to increase sales, reduce product returns, and promote impulse buying. These kinds of stands are attention grabbing and help in promoting a certain product or brand.
Table product stands
Table product stands are a fantastic way to display your retail products. They are stands that are made for use on a table. They are available in a wide range of shapes and materials, giving retailers plenty of flexibility in terms of design. As seen in the photo above, options are very different from one another.
However, finding a product that’s both affordable and suited to your needs can be a little challenging at times. What are table product stands good for? Well, they’re actually good for all sorts of things. They can be used for trade shows, in-store displays, or just to spice up your display at corporate parties.
Wooden display ladder
Wooden display ladders are a type of product display stand that is made from wood. They are typically used to display retail products in a store setting, but can also be used for other purposes, such as displaying photos or artwork in a home.
Wooden display ladders come in a variety of shapes and sizes, so you can find one that’s perfect for your needs. These can also be customized to fit your specific product display needs. For example, these usually are floor stands however they can be made into table stands too for smaller products such as snacks.
Wooden display ladders are very durable and can last for many years. Besides, wooden display ladders are very attractive and can make your products look more appealing.
Tiered display stands
Trade shows are all about attracting attention, and tiered display stands are a great way to do that. They are eye-catching, professional-looking, and easy to set up. Tiered display stands also give you more space to work with, which means you can include more information about your company and your products.
Stands with steps are well suited for markets, there are also those placed on the table for a buffet. One of the most durable versions is from wood. Yet again – timeless and efficient.
Countertop display stands
Countertop display stands come in different shapes and sizes, however their main task is to grab customer’s attention and sell them something right before checking out. They usually hold and present smaller items that are sold as impulse purchases.
There are many different types of countertop display stands available on the market. The most common type is the acrylic countertop display stand. These are very popular because they are very versatile and can be used in a variety of ways. You can use them to display a variety of items such as books, magazines, brochures and even small electronic items.
They can be made of wood, plastic, metal and other materials. Of course, it is more valuable to choose a sustainable material that will last for years and will not get dirty easily.
Wood display risers
The next kind of stands are the wood display risers. These are standard table stands consisting of separate multi-level stands that can be combined or placed on top of each other. That way they can be customized to your space size.
Wood display risers are a great option for displaying merchandise such as jewelry, beauty products, and clothing. Wood display risers are attractive, durable, and easy to clean.
Water can damage the finish on your wood display risers, so it is important to protect them from moisture. If you are using them outdoors, make sure they are protected from the elements. If you are using them indoors, make sure they are in a dry, well-ventilated area.
Hanging display stands
The next kind of stands are hanging display stands. These are the stands where products are hung on hooks. Hanging display stands are an excellent way to add visual impact to your store while also increasing your sales. They are useful for specific product packaging.
One of the best things about hanging display stands is that they are extremely eye-catching. When customers are walking through your store, they’re likely to notice your hanging display stands before anything else. This is because hanging display stands are usually placed at eye level, which makes them hard to miss.
Another reason why hanging display stands are so effective is that they make it easy for customers to browse. Customers can quickly and easily see what’s available on a hanging display stand, which makes it more likely that they’ll find something they’re interested in.
Buffet display stands
If you own or manage a buffet, you know that it’s challenging to keep your display food fresh and appealing, especially during peak hours. Buffet display stands can help prevent food waste, improve organization, and free up your time so you can concentrate on more important tasks.
There are several factors to consider when selecting buffet display stands. The type of stand you choose will depend on what you’re serving, how many items you want to display, and the overall look you want to achieve.
If you’re serving hot foods, you’ll need a buffet display stand that can keep the food warm. For cold foods you’ll need a buffet display stand with a refrigerated section. These stands typically have a glass front so customers can see the food.
Portable display stands
The portable display stands are the unique, lightweight, and easy to assemble display stands that are portable and easy to carry. The portable display stands are available in different kinds of styles – the tabletop, floor standing, and counter/wall.
These portable display stands are easy to assemble and disassemble and can be easily carried to different locations. The portable display stands are the ideal solution for the art galleries, trade shows, trade fairs, exhibitions, and showrooms.
Stands that can be easily assembled and disassembled or easily moved. In some cases added wheels would be useful as seen in the photos above.
Single product stands
Single product stands are pretty self explanatory – they are used to promote and sell only one kind of a product. Therefore to show the product off, only single product stands are used.
There are still different types of single product stands available, therefore we have compiled the ones we know of.
Display bases are designed to advertise a single product. They are best suited for brands that have one main product to promote. Customers then have a good look at that product from all sides and are given the same product at the point of purchase, but the main product displayed remains on the display base.
This is ideal for a brand that sells mainly one product. For example, an authentic soy candle. It might have different aromatic scents but overall the candles look the same. Then only one can be advertised and displayed on this kind of a base.
These display bases can be in different shapes – round, square, usually with a slight elevation. As can be seen in the figure, the design can also vary. For example, the middle picture shows a type of display where the product is behind glass. Such display bases are usually used for products that are not intended to be touched and inspected closely by people – electronics, exclusive and expensive products, as well as foods.
The bulky base of a plinth can be associated with museums and luxurious residences. Think about the marble statues of possible kings or queens that you have seen in museums –those are usually displayed on bases that are from plinths. The same approach can be taken to product advertisement – putting your products out on plinth stands.
This type of product display allows you to present several products at the same time. They are displayed on vertical stands that are taller than each other. In this way, no product is hidden behind the others and can be seen from all sides. In this way, each product also receives the undivided attention of the buyer – each product is the center of attention.
These stands are usually made of durable materials, but the interior is also remarkable in the choice of which ones to get. For example, these displays can be made of either wood or glass for a more aesthetic look. These stands come in sets of several, usually at least 3 stands of different heights as seen in the photo above.
The display pedestals are similar to the above stands, but in this case the emphasis is more on the fact that the pedestals are usually at similar heights.
They are most often seen at exhibitions where artworks from a gallery are shown to the public. If the product you are selling also deserves the undivided attention of buyers, then display pedestals can be used. They can be used for exclusive and luxury products.
Often, the top of the podium, where the product itself is located, is enclosed by glass. In this way, the product is still visible, but it is not intended to be touched.
Information banner stands
Due to their eye-catching visuals and vibrant displays that can successfully draw in a potential customer, information banner stands make for notable advertising materials. This may be beneficial in settings with other displays, such as exhibits and trade shows.
Wooden easel stand
The first type of information banner stand we will look at is the easel. It is a stylised and modern way to attract people’s attention and bring the information they need closer to eye level.
As an easel is traditionally designed to hold a painting in place while it is being painted, one might think that a product advertised instead of a painting is also special and noteworthy.
Often, easels can also be used in the interior of a home to display a painting or a porter. However, for commercial purposes, it is most often used as an information stand in smaller shops, markets and cafés. The easel is classically made of wood.
A display board, often referred to as a poster board, is a robust, stable material in the shape of a chalkboard that can stand alone and is typically attached with paper or other materials. It is very attention grabbing since it can be made very colorful, bright and truly noticeable for marketing purposes.
Display boards are often used at schools for all kinds of presentations, events and project presentations. However outside school, display boards are often also used for business trade shows, different kinds of marketing, celebrations, arts and crafts, and memorials.
These display boards are typically made out of a foam board material. They are very lightweight, therefore can easily be moved. However these boards can also be quite large in size. There are modern versions that can be digitized.
Display banner stands
Display banner stands come with a colorful, custom-printed banner. These banners are portable and perfect for trade exhibitions or other promotional events because they increase the visibility of your company.
They are stands that go all the way to the floor and are typically pretty lightweight and thin – as a poster would be. That being said, these are sturdy enough to stand on their own and not get ruined while being transported from one place to another.
Leaflet display stands
A simple but elegant approach to present your most recent offers, sales, or promotions is with leaflet holders. There are numerous desk-top and wall-mounted leaflet holders available to accommodate different brochure and leaflet sizes.
Leaflet display stands are seen in all kinds of locations promoting not only products but services – at clinics and doctor’s offices, traveling agencies, card stores etc.
These leaflet display stands are often made out of wood for a classic look and sturdy base. These kinds of stands are not usually meant for changing their location too often. Therefore they can be heavy and set in one place. Since new leaflets are available all the time, they can easily be switched up. Leaflet stands are made so that customers can easily browse every card and leaflet.
Picture stands are common in supermarkets, where each store’s job is to engage passers-by and get them to walk straight into their store or café. It is a way to attract attention and immediately interest shoppers with a discount.
In cafés and restaurants, these types of displays are used to present the menu and special offers to customers immediately at the entrance. That is a popularly used technique in busy cities during the summer or in supermarkets where cafes try to interest the customers.
These displays are usually table height, supported by a single metal leg. The material used is usually a type of metal – making these stands sturdy, but also easy to move on a daily basis.
Product display tables
Another type of display are the display tables. Those are very commonly used both in stores or markets. That is a way to display all of your products at once.
Display tables for shops
Display tables, which are designed to display products in shops, are usually robust and large. They can, of course, be customized to product sizes. They are display tables in the truest sense of the word – they can easily accommodate products of different sizes such as clothing, books, electronics, appliances, etc.
The shape of the tables can be very plain and simple, or as shown in the picture – with design elevations, round tables, etc. The options are varied. Display tables for shops must be robust. The products presented on them are changing all the time. If this table is in front of the shop, it is constantly displaying the latest offers.
In clothing stores, on the other hand, durability is particularly important, as shoppers will go through each table, searching through piles of clothes for the sizes they need, and so on.
Display tables for market stalls
The display tables in the markets are similar to those used in shops. However, market display tables are most often made of wood – it is durable, beautiful and also portable.
Market display tables are most often designed to accommodate a large range of products. Every visitor comes and browses the offerings of the home producers – fruit and vegetables, jams, honey, home-made jewelry, souvenirs and other trinkets. That is why the market tables can also be designed with elevations. Or with attached table stands, as we mentioned at the beginning of this article.
Hopefully now you know which display stands are the best ones for your business!