Imagine walking into a store, and instead of the typical static display stands, you’re greeted by an interactive experience that feels like stepping into the future. That’s the magic of interactive branded display stands. In this article, you can find information about incorporating interactivity into branded display stands.
By incorporating technology like touch screens, QR codes, and fun, interactive displays, businesses can revolutionize how customers engage with their brand and enhance the overall customer experience.
QR Codes
Quick Response (QR) codes have gained significant momentum in the past few years. A great example was the COVID-19 pandemic. The vaccination certificates could be accessed as QR codes. QR codes have become a versatile tool for businesses to connect with customers and enhance their experience.
When incorporated into branded display stands, QR codes bridge the gap between offline and online worlds. Customers scan the QR code with their smartphone camera. Then hey get directed to a webpage, video, or app that provides further information or services.
Examples of using QR codes
Let’s take a look at different examples. Firstly, restaurants. Traditionally, customers must wait for a waiter to provide them with a menu. With a QR code displayed prominently on the stand at their table, customers can immediately access the restaurant’s digital menu on their phones. They can view descriptions of dishes, see pictures, check nutritional information, and sometimes place an order directly from the menu. This simple yet effective use of a QR code expedites the ordering process, reduces wait times, and improves the dining experience.
In retail stores, QR codes on display stands can be a game-changer. Customers often want to know more about a product before they buy. People want to learn about its features, user reviews, or even how to use it. Scanning a QR code can provide all this information and more. Some innovative retailers take it a step further. For instance, fashion stores can use QR codes to show customers how clothing looks when worn. DIY stores can provide video tutorials on using a particular tool.
Moreover, QR codes can also be an effective tool for gathering customer feedback. A simple scan can lead customers to a feedback form, enabling businesses to gather reviews and improve their services based on customer experiences and suggestions.
Adding a personal touch with touch screens
Touch screens take interactivity to the next level. These screens can be integrated into display stands to provide many interactive options. Customers can use them to:
- browse through product catalogs
- customize products
- place orders.
Bringing fun and excitement to display stands can impact customer engagement. Brands can incorporate interactive games, Augmented Reality (AR) experiences, or interactive quizzes to make the shopping experience more enjoyable and memorable.
Take the example of LEGO. In select stores, LEGO has introduced an AR feature where customers can hold up a boxed LEGO set to a scanner to see the fully built set in 3D. This interactive feature improves shopping experience and helps customers visualize the final product. It also influences purchase decisions.
Facial recognition
A growing trend in the world of interactive display stands is the use of facial recognition technology. Brands can use this technology to personalize the shopping experience based on the customer’s mood or past purchase history.
For example, a display stand can recommend products based on the customer’s age group, gender, or emotion. It allows to offer a highly personalized shopping experience.
The future of customer experience
Interactivity is the key to customer engagement in today’s digital age. By incorporating interactive features into branded display stands, businesses can offer an enhanced and personalized shopping experience that sets them apart.
As technology continues to evolve, we can expect to see even more innovative and exciting developments in this space. So, brace yourself for a future where shopping is necessary and an exciting and interactive experience!
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