Stroll down any city street, and you’ll see the future unfolding right in front of your eyes – in digital outdoor advertising. Not your old-school billboards, but vibrant, dynamic, and tech-infused screens that grab your attention and keep it. So, what’s next in the world of digital outdoor advertising?
Embracing AI and machine learning
The advertising industry is transformed by Artificial intelligence and machine learning. That makes it more targeted and personalized than before.
To understand patterns and preferences in human behavior, these technologies analyze large amounts of data.
Using AI and machine learning, advertisers can find the most effective content for a particular audience at the perfect time and location.
Imagine a billboard at a busy intersection. Using AI, the billboard can identify the types of cars passing by and display targeted ads for car insurance, vehicle maintenance services, or even the latest car models.
Rise of programmatic DOOH
Programmatic Digital Out-Of-Home (DOOH) is a game-changer for outdoor advertising. To make it more structured and exact, we automate the buying and selling of ad space. We base traditional outdoor ad placements on broad demographic data and traffic patterns.
But with programmatic DOOH, advertisers can deliver specific messages based on real-time data like weather, time, and local events. For instance, an ad for sunscreen could automatically display on digital billboards around beaches on a sunny day. An umbrella store can run ads citywide when the weather forecast predicts rain.
Augmented reality (AR) meets outdoor ads
Augmented Reality uses a new level of interactivity and immersion in outdoor advertising. AR-enabled ads offer an engaging, memorable experience that encourages brand and consumer interaction.
Imagine walking past a movie poster that comes to life through your smartphone, showing a film trailer. Or an ad for a new clothing line that allows you to virtually try on the clothes and even make a purchase on the spot. It’s not just advertising; it’s an experience.
Sustainability in advertising
As businesses worldwide strive for sustainability, the advertising industry is no exception. Solar-powered digital billboards, recycled materials for ad displays, and carbon offset initiatives are just a few ways advertisers are becoming more eco-friendly.
For example, consider a digital billboard powered by renewable energy. This energy reduces the carbon footprint and conveys a powerful message to show brands’ commitment to sustainability.
5G and outdoor advertising
5G technology can take outdoor advertising to the next level. With faster speeds and lower latency, 5G will enable high-quality real-time streaming, dynamic content changes, and even more advanced AR experiences in outdoor ads.
Picture this – an ad that can stream live events or real-time social media feeds, offering fresh and engaging content that’s always up-to-date.
Future of digital outdoor advertising
The future of digital outdoor advertising is exciting. To become more efficient and eco-friendly, they can use these trends to create catching, personalized experiences for their audience. Embracing and incorporating these technologies and trends into your marketing strategies is crucial.
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